Ghost Designers
Design strategy is a meeting point between what’s valuable for customers, and what’s profitableyou’re your business. Our design consulting has multiple foci or focuses. Most importantly we seek the balance in our designs to provide your business the a smoooth process in transforming ideas to new products.
We create a set of guiding principles that articulate your business mission and vision with the design of your products or services. We help businesses figure out the question of what to do next. In other words, it ensures your team produces what your business needs to align its success to its customers’ needs.
With AI's supported designs and 3D printing the process from idea to product has shortened considerably we offer to guide your company through the all the steps to optimize your product development budget. Our own AI “Athena” which we started on developing for more than 5 years is a specialist in analyzing designs in all aspects of the design process.
Design strategy must be a fusion of corporate strategy and design thinking.
The Cost-Effectiveness of design strategy can’t be underestimated!
Without a defined a strategy, your business might realize that it has spent months or years and a lot of money on building a product that doesn’t appeal to your customers. Design strategy allows to define your target, what they need, and how your business can create value for them. You’ll have a research-backed product upon which you’ll be able to iterate to keep improving it. The only way to know you’re on the right track is by having a thorough understanding of your users’ needs and how to fulfill those needs.
Leading the way! When your goal is clear, you’ll be able to empower every person in your business to make autonomous decisions that are in line with your company’s goals. There’s a phenomenon in psychology called “decision fatigue,” which describes the way making many decisions wears down people’s capacity to make sound judgments when it matters most. That’s why getting someone from outside your organization might be the best way to ensure the best decisions when it comes to design and product development. A good design strategy takes all the trivial decision-making that surrounds your product out of the way, freeing up your team’s time to solve more creative problems. It will also free up your time to make more higher-order decisions.
Design Strategy Helps Prioritize
Being customer-oriented is not enough. Many customer requests can be costly to build, take up a lot of time, and bring your business only marginal gains. If you always do what your customers ask for, you may end up becoming a ‘feature factory.’ The cost of producing unnecessary features can be costly for any business. However, if you have a design strategy in place, your business will focus on the features that strike the best balance between high reward and low effort, creating the most value for the most significant amount of your customers. It’s a more sustainable way to drive revenue. A design strategy will help your business decide what the next move — and the one after — should be. This clarity will allow you to be more effective in your decision-making process and gain a competitive advantage.
If you want to learn more about our consulting services, please contact us for a meeting to discuss your needs and how we can help you fulfill those.
